Due to the beauty of its women, the warmth and friendliness of its people, the year-round spring-like weather, and its gorgeous flowers and mountains, Medellín attracts like a magnet. As a city with a great gastronomic, commercial and tourist offer, it provides countless opportunities for leisure vacations and business. Colombia’s second most important city, Medellin, rises in the center of a valley and covers part of the mountains that surround it. The landscape evokes the drive of the colonists who toiled their way through a rugged topography and whose descendants founded this large industrial, ever-thriving city of hard-working, persevering people.

With a renowned leadership in finance, banking, services, politics, art, culture, communications, fashion, and entertainment industries, the city is a true development axis. The paisas, as the people from this region of the country are called, have earned a reputation as enterprising and visionary people who are also great bargainers. Their proactive spirit, frugality, and hospitality have become proverbial, and they are also famous for loving life on the street and exaggerating their colorful stories.

Events, congresses, fairs, and seminars in Medellín on topics like textiles and the clothing industry, medicine, construction, and education have become international benchmarks. The city is also a focus for health tourism and sports events, and a good number of regional, national, and international organizations and corporations have chosen it as their seat. Several nearby municipalities attract their fair share of visitors. The varied topography of the department of Antioquia allows going from one climate to another in just minutes thanks to an excellent road infrastructure that promotes trade and tourism.

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